About Our Client
A Market Leader in Electrical Infrastructure
Our client is a well-established manufacturer serving the electrical infrastructure and utility equipment markets. Their solutions support the safe transmission, distribution, and management of electrical power across utilities, industrial facilities, and critical infrastructure environments across North America.
As the company continues to expand, they are seeking a Vice President of Sales to lead commercial growth, shape go-to-market strategy, and drive expansion across key markets. This executive will report to senior leadership, influence product direction, and build the high-performing sales organization the business needs to reach its next phase.
The Opportunity
What You Will Lead
Strategic Leadership
- Identify and evaluate strategic growth opportunities across the utility and electrical infrastructure landscape
- Partner with executive leadership to develop and execute the company's commercial growth strategy
- Define market positioning and refine the value proposition based on competitive dynamics and customer needs
- Establish clear revenue goals, strategic priorities, and performance metrics for the sales organization
Sales Growth & Market Expansion
- Develop and maintain a strong pipeline of new business opportunities across utilities, EPC firms, and large industrial customers
- Expand relationships with existing customers while identifying adjacent markets and new product opportunities
- Lead initiatives that improve commercial performance, including pricing strategy, sales process optimization, and customer engagement
Customer Engagement
- Build and maintain senior-level relationships with key customers and strategic partners
- Work closely with customers to understand operational challenges and align solutions to their long-term infrastructure needs
- Serve as a trusted advisor to major accounts while strengthening the company's position as a preferred supplier
Sales Operations & Financial Accountability
- Establish a KPI-driven environment with measurable sales performance metrics and reliable forecasting models
- Support implementation or optimization of CRM systems to improve pipeline visibility and execution
- Deliver against revenue targets and manage business development budgets with disciplined expense management
- Provide regular performance updates to executive leadership and proactively address variances
Cross-Functional Collaboration
- Partner with engineering, manufacturing, and finance to ensure alignment between customer needs and operational capabilities
- Provide market insights that inform product development and innovation efforts
- Collaborate with pricing and operations teams to drive profitable growth and margin expansion
Qualifications
What Will Help You Succeed
Experience
- 15+ years of professional experience with at least 10 years in senior commercial leadership roles
- Proven success leading sales organizations in industrial manufacturing, electrical equipment, or utility-focused markets
- Experience working with large utility customers, infrastructure operators, or industrial clients
- Background in strategic sales leadership, pricing strategy, revenue growth, and go-to-market planning
- Bachelor's degree in business, engineering, or a related field — MBA or advanced degree preferred
Leadership Profile
- Strong entrepreneurial mindset with the ability to scale commercial growth
- Results-driven leadership style with a focus on accountability and execution
- High energy, urgency, and ownership mentality
- Ability to influence cross-functional teams and drive alignment across the organization
- Track record of building, mentoring, and leading high-performing sales teams
- Exceptional negotiation and strategic selling capabilities
Core Competencies
Key Areas of Expertise
Strategic Sales Leadership Market & Product Strategy Executive Customer Engagement Revenue Forecasting & Analytics Contract Negotiation Complex Deal Structuring Cross-Functional Leadership CRM & Sales Performance Go-to-Market Planning Utility & Infrastructure Markets
Compensation
Total Compensation Package
Base Salary
$200,000
Fixed annual base
Incentive Bonus
Up to $150,000
Performance-based · Total OTE up to $350,000
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How to Apply
To be considered, please complete the application form below and include your resume.
Application
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