Sales Manager —
Commercial Office Furniture · California
A Selling Sales Manager Role for an Established U.S. Manufacturer
Precision Sales Recruiting placed a Sales Manager for a well-established U.S. manufacturer in the commercial office furniture industry. The role combined direct territory responsibility with sales leadership — an immediate fit for someone who could carry a bag while building a team around them.
The hire stepped into an active Northern California territory while the client recruited a Territory Sales Representative beneath them. Once staffed, the Sales Manager transitioned focus to dealer strategy, rep development, and market expansion across additional U.S. territories.
What the Right Candidate Was Walking Into
Established manufacturerA well-known brand with a strong product line and existing dealer relationships to build on.
Real upside5% override commission on top of a $130K base. OTE of $170K–$200K was achievable for a strong performer.
Immediate impactActive Northern California territory from day one — no ramp-up waiting period before generating revenue.
Built-in leadership pathTransition from territory selling to managing reps as the team was built — natural career progression in the role itself.
Profit-sharing100% company-funded profit-sharing plan at 3%–5% of total compensation, kicking in after one year.
All travel coveredCompany-paid business travel — no out-of-pocket expenses for the candidate.
What the Role Required
- Lead sales activity and revenue growth across assigned territories
- Maintain and grow relationships with dealers and distributors
- Manage key accounts directly, particularly in Northern California
- Ensure consistent execution of sales strategies and objectives
- Recruit, onboard, and support independent sales representatives
- Coach and develop sales representatives to improve performance
- Travel with sales representatives to support key accounts and evaluate territory effectiveness
- Assist with expansion into strategic U.S. markets
- Develop and execute sales plans aligned with company goals
- Set quarterly and annual sales targets and forecast pipeline performance
- Prepare and present sales activity and performance reports to leadership
- Collaborate with marketing on trade shows, promotions, and product positioning
What the Client Required
- Bachelor's degree in Business, Marketing, or a related field
- Minimum 4 years of progressive sales experience
- Minimum 2 years in a sales leadership or management role
- Proven track record of meeting or exceeding sales targets
- Experience working with dealer, distributor, or channel-based sales models
- Strong negotiation, communication, and organizational skills
- Background in commercial office furniture, seating, or related manufacturing industries
- Existing dealer or independent sales representative relationships
- Experience managing territories across multiple markets
What the Role Paid
Additional benefits included a 100% company-funded profit-sharing plan (3%–5% after one year), medical insurance with employer contribution, two weeks paid time off, and company-paid business travel.
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